Our journey began as a home for talented, unsigned artists to independently monetize their careers.

Initially, we served as a financial marketing solution for artists and then expanded to accommodate digital creators and online personalities. We operated under the principle of “placing value on the artist first by helping new talent navigate today's musical landscape financially without the need for traditional record contracts.” This mission remains at the core of our evolution.

As we noticed the growing trend of authentic and candidly produced content in social media ads, we recognized the increasing demand from brands for creators. We also observed that podcasts and YouTube channels became oversaturated with the same sponsors despite the vast availability of brands willing to become sponsors.

In response to these observations, we retooled our 3-tier system, initially designed for unsigned artists, to now focus on supporting independent musicians, creators, and online platforms such as YouTube channels and podcasts.